Aim To Win

Using Authenticity to Create a Great Workspace with Jeff Butler

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To make a successful business, a great workplace environment is necessary, and today’s guest helps to create workplaces where people thrive. Jeff Butler is an author, professional speaker, and CEO of JButler International, which helps organizations transcend employee differences in order to maximize team productivity and output. He grew up in Silicon Valley where both of his parents built and sold software companies. In high school he was trained for the 2012 Olympics, but he gave it up when he got into UC Berkeley for computer science. Jeff started working as a software engineer, starting his first company at 23. A few years later, he fell in love with the art of speaking, becoming a TEDx speaker and starting his consulting company. He has worked with companies like Amazon, Google, and Wells Fargo, and is now building up a new agency to do automated B2B.


  • Jeff speaks about his journey from being a software engineer to becoming a CEO, author, and TEDx speaker.
  • He talks about authenticity and its three states: congruence, attunement, and the emotional side.
  • He discusses the pillars of what makes a team successful: authenticity and consistency of the actual leaders.
  • Jeff explains why hard times makes us extremely smart, sharp, and capable.
  • The importance of authenticity and why it is crucial for a business leader.
  • He says it’s essential to always be a student when running a business.


You can learn more about Jeff on his website, or follow him on Instagram. 

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