I found my niche quite by accident. Working in sales for a national retail chain, I discovered that, while growing revenue was rewarding, what really excited me was developing talent and watching careers take off. This inspired me to pursue an MBA with a focus in Human Resources. 

Working as a senior Human Resources executive for industry-leading manufacturing and service companies has given me terrific insight. In tune with how career trajectories are shaped and maintained, I know firsthand the inner workings of the business world, which enables me to provide practical, actionable coaching expertise. This corporate Human Resources experience sets me apart — so many coaches and trainers rely solely on their own personal business experience to craft their theories and approaches to career development.


Think of game theory or a game of chess; Aim to Win produces a strategy and charts a course of action to bring you step-by-step to your goal. We help you navigate through the obstacles and harness opportunities within your organization. Foundational to this effort is helping clients understand behaviors they exhibit that may be impinging on their success. At the same time, we identify positive behaviors and tendencies you inherently present and nurture them, so they become tools you strategically deploy to achieve your goals. We polish what you already have; we don’t push you to adopt new behaviors that do not feel natural, typically create stress and do not help you achieve desired outcomes.

Wade Thomas is a successful business coach with a focus on entrepreneurship and small businesses. 


Wade is a graduate of Stetson University and has an MBA from Indiana University as well as executive education from the University of Michigan. With over 20 years of professional experience in executive human resources, leadership development, and business strategies, he has experienced firsthand what makes businesses work.  


As important as his background is what he stands for: Wade embraces uniqueness while challenging the status quo. He uses imagination to discover better ways to build entrepreneurs’ businesses and to help them make a difference. Wade believes that growth comes from experimentation, and having the courage to accept and learn from failure. He believes in being nimble enough to change direction quickly when needed to make the most of new opportunities.


Wade believes that not only do compassion and empathy have a place in the business world but that they are integral parts of long term success. He strives to help his clients find their voice, their individuality, and their passion to give them the freedom to lead their lives on their terms!

Aim To Win guides clients to be more deliberate in their interactions with colleagues, to think about relationships beyond a surface level.

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